While every business has different needs, branding, styles, and goals, every business SHOULD be using video. 90% of customers say video helps them make buying decisions according to Forbes and 64% of businesses believe that video has directly led to increased sales according to Wyzowl.
Watch our video to see 11 reasons to have an animated explainer video!
Here is a list of 5 videos each business should have and how they can help your business!
1. Short Product/Service Video
Whether you advertise on Google, Instagram, YouTube, or Facebook - short videos are key to introduce your audience to the solutions you offer. A 15 second to 30-second video is the perfect length to capture a leads attention long enough to introduce your product or service while not boring them with details they aren’t ready to learn yet. Think of it as a sample serving!
These short videos are great for paid and organic traffic and work best when accompanied by captions so viewers without sound on can still get all of your information.
Here’s a good example of a short product/service video.
2. Explainer Video
Now that your audience has been introduced to your business, guide them down the marketing funnel with a longer explainer video. With a 1 to 2 minute video, you can really explain the value your business can bring to your prospective client's life and have them truly consider your business as an option for their problem.
An explainer video works great for website visitors on your home page to engage them while they're browsing your site to learn more. 4x as many consumers would rather watch a video about a product, rather than read about it and 59% of executives say they would rather watch a video than reading text according to eMarketer and Wordstream respectively.
Here’s an example of an explainer video.
3. Value-Driven Video
A Value-Drive video is a video that offers substantial value to your prospective client and can be used as a lead magnet to collect emails. Consider what your audience would like to learn regarding your industry that can be beneficial to them and help them develop trust in your business.
These videos are also great ways to establish yourself as a thought-leader in your industry and further show the benefits of your service/product.
If your business offers business coaching, a value-driven video could talk about a new app or process that you have found that can help your clients/leads.
Here’s an example of a value-driven video.
4. Webinar Video
Webinars are value-driven videos amplified to another level! Usually, webinars are packed with great information for an hour and are only available for people who have signed up for the webinar ahead of time.
Webinars offer great value for free but usually end with an offer to extend the value even after the webinar ends by plugging their products or services in.
These videos are great for lead generation and to convert leads into clients.
5. Testimonial Video
Testimonial videos are powerful videos that show prospective clients the social proof they might need to trust your business and convert.
The best testimonials are in-person interviews with your best clients, but sometimes that isn’t plausible, so other types of testimonials can also work such as text and motion graphics animations.
Here is an example of a testimonial video.
Get Started With Video In Your Business
Using videos in your business is almost a no-brainer and there are several ways to use video for your unique business. To learn more about how to get started with a video, click here to send in a request and get the conversation started!
Learn more about us with this explainer video!