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11 Reasons to Have an Animated Explainer Video

If you are on the fence on if you need an animated explainer video, take a look at these stats from a variety of sources on the impact animated explainer videos can have on your business.

1. Sell Faster - 90% of customers say video helps them make buying decisions (Source: Forbes)

2. Rank Higher on Google - Adding a video to your site increases your chance of a front-page Google result by 50x (Source: Forrester)

3. Get More Qualified Leads - Video marketers get 66% more qualified leads per year. (Source: Aberdeen)

4. Convert Leads - Animated Explainer Videos increase conversion rates by 20% and Including video on landing pages can increase conversion rates by 80%. (Source: Unbounce)

5. Your Competition is Doing It - 41% of marketers use video as a strategy and 70% of marketers plan to use video marketing this year. (Source: Aberdeen Group and We Are Social)

6. Engage Viewers - Adding video to your social feeds means audiences are 10x more likely to engage and share your posts. (Source: Content Marketing Institute)

7. Do Less - 93% of businesses who use video believe that it has increased user understanding of their product or service and 36% of businesses believe that they’ve received fewer support queries as a result of having an explainer video. (Source: Wyzowl)

8. Sell More - 64% of businesses believe that video has directly led to increased sales. (Source: Wyzowl)

9. Increase Brand Awareness - Video marketers achieve a 54% increase in brand awareness. (Source: Aberdeen Group)

10. Make Sure It Sticks - Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Source: Wirebuzz)

11. It's What the People Want - 4x as many consumers would rather watch a video about a product, rather than read about it and 59% of executives say they would rather watch a video than read text. (Source: eMarketer and Wordstream)

There you have it: 11 Reasons Why You Should Have An Animated Explainer Video! If you want to learn more about how video can impact your business and if we are a good fit to help make that happen, click here to request more information or here to view our services.

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