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11 Reasons to Have an Animated Explainer Video

January 28, 2019

If you are on the fence on if you need an animated explainer video, take a look at these stats from a variety of sources on the impact animated explainer videos can have on your business.  

 

1. Sell Faster - 90% of customers say video helps them make buying decisions (Source: Forbes)

 

 

2. Rank Higher on Google - Adding a video to your site increases your chance of a front-page Google result by 50x (Source: Forrester)

 

 

 

3. Get More Qualified Leads - Video marketers get 66% more qualified leads per year. (Source: Aberdeen)

 

 

4. Convert Leads - Animated Explainer Videos increase conversion rates by 20% and Including video on landing pages can increase conversion rates by 80%.  (Source: Unbounce)

 

 

5. Your Competition is Doing It - 41% of marketers use video as a strategy and 70% of marketers plan to use video marketing this year.  (Source: Aberdeen Group and We Are Social)

 

 

6. Engage Viewers - Adding video to your social feeds means audiences are 10x more likely to engage and share your posts.  (Source: Content Marketing Institute)

 

 

7. Do Less - 93% of businesses who use video believe that it has increased user understanding of their product or service and 36% of businesses believe that they’ve received fewer support queries as a result of having an explainer video.  (Source: Wyzowl)

 

 

8. Sell More - 64% of businesses believe that video has directly led to increased sales. (Source: Wyzowl)

 

 

9. Increase Brand Awareness - Video marketers achieve a 54% increase in brand awareness. (Source: Aberdeen Group)

 

 

10. Make Sure It Sticks - Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Source: Wirebuzz)

 

 

11. It's What the People Want - 4x as many consumers would rather watch a video about a product, rather than read about it and 59% of executives say they would rather watch a video than read text. (Source: eMarketer and Wordstream)

 

 

There you have it: 11 Reasons Why You Should Have An Animated Explainer Video! If you want to learn more about how video can impact your business and if we are a good fit to help make that happen, click here to request more information or here to view our services.

 

Thank you for reading and if you'd like to stay updated on our blog posts, sign up for our newsletter!

 

 

 

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