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How to Build a Diverse Social Media Calendar

One of the main challenges to social media marketing is having compelling content that your followers want to see on a regular basis. Planning out your content in advance is a great way to organize your ideas and make sure you’re not struggling to create and post content on the spot.

There are a number of different strategies on posting online that can benefit your business - from deciding on where, when, what, and why you post. I want to focus on the what to post in this blog - to help you plan your social media content to benefit your business.

Your social media is an extension of your brand and is a tool to reach your customers and potential customers.

Social media can build trust and familiarity with your brand.

Here is a list of 20 topics you can post about on social media to grow your brand affinity.

  1. About You / Your Team / Your Company

  2. Tips and tricks within your industry

  3. Tutorials

  4. Your blog posts

  5. Challenges

  6. Customer survey results

  7. Customer reviews

  8. Educational/ Training

  9. Your opinion on trending topics

  10. Announcements

  11. Inspiration quotes related to your industry or clients

  12. Your services or products

  13. Freebies

  14. Promotions/Discounts

  15. Personal stories or case studies

  16. Answers to FAQ’s

  17. Awesome tools and resources

  18. How your product is made or how your service works

  19. Behind the scenes on a project or your business

  20. Giveaways & Contests

On most social media platforms the media you can post is comprised of images, videos, gifs, and text (usually in the form of captions). Most businesses want to diversify their media, but to create graphics, videos, gifs, and write copy is A LOT of work - This is why planning out your social media calendar is extremely important!

Whether you want to post multiple times a day or a few times a week, getting on a schedule will help ease the workload. Here’s a social media calendar template that you can use to outline the month of February 2019.

Social Media Calendar For February Example

There's stiff competition for people's attention on social media, and to avoid getting scrolled past, you content has to call attention visually and contextually. We covered a bit about the context above with different ideas to post about, so let's talk about the visual aspect of it now. Of course you know you need great pictures and graphic design, but don't forget about the power of video.

Diversify your content with video by u sing our Social Media Video Packages. These are affordable and customizable video packages that we can create for your business to enhance your social media presence and diversify your content with ease.

Social Media Video Packages

The best part is we package these videos so you can post as frequent as you need. Starting from 3 videos for $150, you can post one video a week for 3 weeks in February to change up your content.

You can request 3 different styles, with different copy, images, and music. Use one video to promote an event or sale, use another video to showcase a client testimonial, and use another video to share an announcement. Whatever your goal is, we can customize that video for you.

It’s a simple process to get started. See how it works here:

Thank you for reading this blog post, we hope your social media reaches new heights this year!

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