Communicating Your Creative Ideas
For some, communicating a creative idea can be a challenge, especially if it's for something their not an expert in like web development, graphic design, or video.
Here are 4 tips on sharing your ideas!
#1 - Be Visual
While being descriptive is often a great way to communicate ideas, it can be overwhelming and not as effective as visual communication. Give your creative team visual examples of the type of work you're looking for, whether it's a graphic design you like or a video you think would be good inspiration to draw from.
Another option is to sketch it out. In video, we often create storyboards to visually show what a video will look like before we roll up our sleeves and start editing. Similar to that, try sketching out your idea to illustrate it to your team. Don't worry about not being Picasso, a simple sketch goes a long way!
#2 - Communicate the End Goal
Although it might seem obvious, sometimes the goal or objective of an idea isn't always clear to everyone in the room and can impede the execution of the idea. Make sure to communicate the end goal of your idea and what you expect people to do or feel after consuming the content you wish to create. This is usually the call-to-action you want the targeted consumer to do.
For example, if it's an online video or still ad, you might want viewers to click on a link to sign up for your event, service, or something else. These end goals can help your creative team fill in the gaps and construct an experience using your idea.
#3 - Guide Your Team Through the Experience
Similar to communicating the end goal, guiding your team through the experience you want them to create is a great way to not only visualize your idea but fully understand your strategy and way of thinking.
For example, if your idea is a 15 second ad for Instagram that shows someone struggling with a problem and your end goal is to have people buy your product by clicking the redirect link, then explain how you want them to get there.
The simple example experience might be:
1. Someone struggling with a problem sees your targeted ad of someone struggling with a similar problem.
2. You ad shows the struggle and offers an easy solution using humorous skit
4. The ad shows the top 3 benefits and features of your product in the ad
5. That person follows your call-to-action to buy your product now to solve their problem.
Each idea will have a different experience to show and some will elicit humor, empathy, happiness, stress, or other emotions that take your user on that journey. Make sure your content creators know that emotional journey you want to show in your projects.
#4 - Be Open to Giving Revisions
Everything isn't always perfect the first time around, so expect to need to give your creative team constructive feedback to re-adjust their interpretation of your idea. Sometimes their interpretation of your idea will be better than your original idea, or spot on, or sometimes it just needs a few more tweaks to get it right! Now that you have a starting point, remember to give specific and actionable feedback to your team.
